AI-powered content streams built for digital health companies with multiple buyer types and long sales cycles.
Digital health companies sell to multiple buyer types, each with different pain points, different search terms, and different content needs. Traditional content marketing forces you to pick one and hope the others find you.
buyer types in a typical digital health pipeline: hospital CTOs, payer directors, clinical ops, population health managers
months
average sales cycle in healthcare B2B. Silence during this time means lost deals
touchpoints per buyer
across the buyer's journey from awareness, consideration, and decision to build trust and authority.
Each buyer persona gets a dedicated AI-powered content stream, configured with their specific language, policy concerns, search terms, and content preferences. No generic output. No gaps in your pipeline.
SEO-optimized long-form articles on healthcare policy, clinical workflows, and condition-specific insights, configured per buyer persona.
10 posts per persona / month
LinkedIn posts and X/Twitter threads generated from your blog content, repurposed and targeted for social distribution.
15 social posts per persona / month (10 X + 5 LinkedIn)
Write a quick summary of your opinion on breaking news in your industry, get a polished blog post. Founder thought leadership in your voice, no ghostwriter, no blank page.
4 opinion-blog posts per persona / month
Ready-to-send email drafts that promote your blog content and reinforce your value proposition to your existing list. Distribution that closes the content loop.
5 email drafts per persona / month
| Generic Agency | Basic AI Tools | HLC | |
|---|---|---|---|
| Personalization | 1-2 personas at most | One prompt, one style | Dedicated stream per persona |
| Healthcare expertise | Same writers for all industries | Only as good as your prompt | Built on policy, incentives, clinical workflows |
| Consistency | Depends on writer availability | Manual, you prompt each time | Automated weekly cadence |
| Cost | $9,000+/month | $20-100/mo + your time | Starting at $417/mo per persona |
| Adding a persona | Hire another writer | More prompting for you | Configure another stream |
| Onboarding | Weeks of back-and-forth | You figure it out | Included with all plans |
See our pricing plans below for full details on monthly vs. annual options.
Limited cohort — 5 spots
A founding cohort for digital health founders. Two configured personas, a full year of content, paid in two installments.
$417/mo
$5,000 total, paid in 2 installments. ~$6 per piece of content.
68/mo
Pieces of content per month across two personas. 10 blogs, 4 opinion pieces, 10 X threads, 5 LinkedIn posts, 5 email drafts — per persona.
3 weeks
Onboarding to live. 21-day refund window. Refer peers into our Inner Circle and earn additional personas free.
For digital health founders. By application.
Every plan includes all four agents per persona: Blog Engine, Social Amplifier, Opinion Agent, and Email Amplifier.
Monthly
per persona, billed monthly
Annual
per persona, $10,000 paid upfront annually
Founder Network
for two personas, $5,000 paid in 2 installments
Playbooks
Digital playbooks for B2B healthcare founders running their own sales motion. The systems I use to ship branded websites, decks, and printed one-pagers, without a design team or a Canva habit.
New · The first playbook
A branding knowledge base for B2B digital health. Build per-persona brand consistency across web, sales, and print. All from one CSV.
More playbooks coming soon.
Our Origin
Generic healthcare content speaks to everyone and no one. We built Health Leader's Content to speak to every decision maker in your buying committee, each value proposition, each concern, each angle, so your solution stays top of mind through every stage of the sales cycle.
Tell us about your company and your buyer types. We'll show you how AI-powered content streams can cover them all.
Takes 2 minutes. No commitment required.