Playbook ยท Design System
A branding knowledge base for B2B companies. Build per-persona brand consistency across web, sales, and print. All from one CSV.
one-time, launching soon
Built by a B2B founder. The same system used at Tandem to ship branded sales collateral across web, decks, and print.
Create a branding knowledge base to generate every piece of sales collateral for your B2B business.
Create consistent website, sales, digital, and printed collateral to move your business forward.
Develop and save knowledge per buyer persona, organization type, or audience in this CSV.
Build consistent brand authority with a file as a knowledge base.
14 tabs in one CSV, covering brand tokens, voice, messaging, and prompt patterns. Everything an LLM needs to ship on-brand collateral for any audience in your pipeline. Keep customizing the sheet as your business evolves.
Visual
Colors, type scale, spacing system, logo rules. Exact hex values for print, named tokens for web.
Verbal
How your brand sounds. What it says, what it never says. Tone shifts per audience and channel.
Strategic
Value props by buyer persona, organization type, and audience. The hooks that move each deal forward.
Operational
Working prompts for sales decks, landing pages, and printed one-pagers. Drop in your buyer, ship the asset.
Pay through Stripe. We email you the link to the design system from healthleaderscontent@gmail.com.
One click opens a Google Sheet copy in your Drive. Edit the placeholders to reflect your brand. Keep refining the tabs as you learn what works.
Download as CSV, drop into Claude Code (or any LLM), and generate consistent on-brand collateral on demand.
$29, one-time. Join the waitlist to know the moment it drops.
When live, charged as Tandem and Community, Inc. Emails may come from healthleaderscontent@gmail.com or a beintandem.co address.